Govt launches wedding tourism campaign





NEW DELHI :

THE Ministry of Tourism on Saturday launched an ambitious campaign to showcase India as a premier wedding destination globally. Officials on Saturday said the wedding tourism campaign also aims to unlock the potential of India’s huge wedding industry. Building upon the vision of Prime Minister Narendra Modi to developing tourism in a mission mode, the Ministry has unveiled an “ambitious campaign aimed at showcasing India as a premier wedding destination on the global stage,” according to an official statement.





This campaign also envisions to explore avenues of great potential, for scaling tourism in India to new heights, the Ministry said in the statement. It seeks to “expand India’s wedding industry, by enticing couples from around the world to embark on a remarkable journey to celebrate their special day in India,” it added. Launching the special campaign, G Kishan Reddy, Union Minister for Tourism, said, “Today marks the beginning of a remarkable journey. A mission to position India as the epitome of wedding destinations worldwide”.

A senior official in the ministry said the campaign was launched in Mumbai. “With the launch of this campaign, I invite couples from around the world to explore the enchanting dream wedding destinations across our incredible nation,” the Minister said. Reddy said the “360-degree approach” of the campaign will “ensure that every moment, from the first ‘hello’ to the final ‘I do’ is a testament to India’s warm embrace and rich heritage”. The campaign begins with profiling about 25 key destinations across the country, exploring how India fits into their wedding aspirations in more than one way. From breathtaking landscapes to sacred traditions, from tantalising culinary delights to cutting-edge infrastructure, this campaign captures the essence of India’s grandeur, inviting couples to say ‘I do’ against a backdrop that transcends imagination, the Ministry said.