He loved the pictures when he eventually saw them and called the office personally to congratulate us. This was nothing less than surreal, especially as the irony of the exercise appeared to have escaped him. He was charming, though, if slightly unhinged. We even framed some of the pictures and couriered them over to his apartment in New York. For me the whole project was a successful prank, highlighting the ludicrous nature of celebrity culture in the Noughties. Our magazine sold bucketloads in the process (185,000, if I remember correctly, and I do).