London-based VC fund Futurecraft Ventures, with offices in Abu Dhabi and Dubai has announced a significant investment in Lyre’s — a non-alcoholic beverage company garnering global awards and attention, particularly in the Middle East.

Futurecraft estimates the value of its portfolio at about $200 million in capital and has a reputation for identifying start-ups primed for growth. Targeting high-potential start-ups in emerging markets such as the UAE. With a team of serial entrepreneurs at the helm, the fund combines fintech, AR/VR, and crypto expertise to shape the future of multiple industries, a statement said.

Futurecraft Ventures continues to make strategic investments that align with emerging societal trends. The firm's portfolio includes Shariah-compliant digital currency Islamic Coin, open-banking solution Monerchy, digital asset exchange Haqqex, and forex trading platform Exfor.

Founded in 2019, Lyre’s has developed into a leading independent non-alcoholic spirits brand, selling in over 60 countries and stocked in 20 of the world's top 50 bars. With a team of passionate individuals led by co-founders Mark Livings and Carl Hartmann, the brand took on a mission to change how we socialise and think about beverages, the statement said.

After years of meticulous crafting, Lyre’s has created an exquisite range of non-alcoholic drinks that retain traditional spirit taste, look, and experience, providing a unique alternative for those who wish to remain sober. Their expanding product line is capable of recreating 90% of the world's best-selling cocktails, it said. -TradeArabia News Service