The new concept model of a ute nicknamed the 'Indian Hilux' has been revealed, with rumours the off-roader could hit the Australian market by 2025.

Mahindra unveiled its Global Pik-Up concept in Cape Town, South Africa, last Wednesday, claiming its new model will challenge industry leaders Toyota, Ford, Mitsubishi, Nissan and Isuzu.

It's also set to rival the cheap Chinese-made GWM 4x4 ute, which is priced at $35,990 and growing in popularity across Australia.

The Global Pik-Up will be the first revamp of Mahindra's S11 Pik-Up, a small and industrious ute known for being low in tech but friendly on budgets, priced from $37,990.

However, the Indian car giant insists the new ute will be a far-cry from its simple origins with a range of impressive off-road features that meet the 'highest global and local safety standards'.

Mahindra unveiled its Global Pik-Up concept (above) last Wednesday, a ute it claims will challenge the Toyota Hilux and Ford Ranger in Australia

The new Global Pik-Up's (above) towing capacity is expected to be on-par with the Ranger and Hilux at 3,500kg

The new car is underpinned by the company's Scorpio SUV ladder frame but has a much 'tougher' look.

It's suspected the new ute will also adopt the Scorpio's 2.2-litre four-cylinder turbodiesel engine, which generates 129kW of power and 400Nm of torque.

It's worth noting that this engine is 35kW less powerful and has 100Nm less torque compared to Ford's 2.0-litre biturbo engine used in its Ranger XLT and Wildtrak models.

Mahindra also boasted the Global Pik-Up will have a 'commendable' towing capacity, suggesting it will be on par with the Ranger and Hilux at 3,500kg.

In concept photos, the dual-cab features a pair of red recovery hooks, two spare tyres in the tray, a snorkel and large black grill.

'Design is the cornerstone of our success, shaping our identity and paving the way for our global acceptance,' Automotive Technology and Product Development president R Velusamy said.

'The Global Pik-Up's rugged, dependable, and purposeful appearance appeals universally, reflecting a desire for adventure and exploration.'

The Global Pik-Up's interior wasn't revealed, but executives promised 'the infotainment system and immersive audio provide an enjoyable and entertaining journey for passengers'.

The Global model will be the first revamp of the Indian company's 2007 S11 Pik-Up (above)

Other highlights of the ute include a sunroof, 4Xplore four-wheel-drive system, offered currently in the Scorpio SUV, and semi-automatic parking technology.

Mahindra claims the 4x4 will also have 'Level 2 ADAS' - a variety of advanced safety features that correct and detect dangerous driving.

Included is adaptive cruise control, which changes the driver's speed according to other vehicles around it, and lane-centring assist.

The company also promises the ute will come with trailer sway mitigation, 'all-around airbag protection', drowsy driver detection and 5G connectivity.

Customers will be given a choice between a six-speed automatic or a six-speed manual transmission.

Executives said: 'The Global Pik-Up from Mahindra is engineered to deliver performance, safety, utility, and robust capability.'

The Global Pik-Up concept (above) features a range of impressive off-road features, including two spare tyres and a set of recovery hooks

The Global Pik-Up is striving to adhere to global safety standards, with the ultimate goal of achieving a five-star rating.

'The new Global Pik-Up marks a significant step in Mahindra's Go-Global Strategy,' explained Mahindra automotive sector president Veejay Nakra.

'This robust and tough vehicle, engineered with cutting-edge technology, is not only versatile and capable but also meets high standards of safety.

'Our move with the Global Pik-Up is poised to not only reinforce our presence in existing markets but also pave the way to new frontiers.'

Mahindra said it will provide more details about the Global Pik-Up closer to its showroom introduction in between two and four years' time.