Hoda Kotb left Jenna Bush Hager horrified after opening up about her controversial bedroom habit — which her Today co-host promptly began begging her to quit.

The fourth-hour stars were discussing the viral trend of having a snack drawer under your bed on Tuesday's show when Kotb shared her penchant for eating Ritz crackers while under the sheets.

'A lot of people like to snack in bed. I feel you, and I'm with you. I think it's a good idea,' Kotb, 59, said.

'Disagree,' Bush Hager, 41, hit back.

Hoda Kotb, 59, and Jenna Bush Hager, 41, got into a debate about the former's controversial bedroom habit on the Today show Tuesday

Kotb shared that she likes to eat a sleeve of Ritz crackers in bed, saying 'it's cozy.' Bush Hager made a face in disgust, arguing that she was getting crumbs in her sheets

Kotb demonstrated how she takes her hand and wipes the crumbs off her bed and onto her bedroom floor. Bush Hager argued that she was going to get mice doing that

The Hope is a Rainbow author insisted that 'a sleeve of Ritz crackers is good to have' while miming how she eats them in bed in her New York City apartment.

Bush Hager made a face in disgust, asking, 'Can you imagine what a sleeve — first of all — of Ritz crackers does to your sheets?'

Kotb explained that she 'loves Ritz crackers,' but her co-star wasn't having it.

'Hoda, you gotta give up eating in bed,' Bush Hager told her.

'Why?' she asked.

Kotb claimed 'it's cozy' to eat in bed just as Bush Hager pointed out that she was getting crumbs in her sheets.

'Here, let me show you what you do,' the mother of two said, demonstrating how she takes her hand and wipes the crumbs off her bed and onto her bedroom floor.

'So that it's all over [the] ground in your New York City apartment where little mice like to come and eat a Ritz cracker,' Bush Hager said, unimpressed.

Should you keep a snack drawer under the bed? Hoda & Jenna weigh in on new trend! pic.twitter.com/wX67Fo0yFK — TODAY with Hoda & Jenna (@HodaAndJenna) August 22, 2023

Kotb also gushed about her love of Ritz crackers last month when she and her Today co-stars shared their favorite 'girl dinners' to eat at home

The Today star explained that she sprinkles cheese on top of the crackers and puts them into the microwave to cook, claiming a 'melted Ritz' is 'better' than a regular Ritz

Ironically, when Bush Hager offered to get Kotb a snack drawer under her bed for Christmas, she was opposed to the idea.

'I actually don't like bugs, so if there's a slight risk of bugs, I wouldn't do it,' she explained.

'Okay, so because you don't like bugs, I would keep the Ritz out of your bed,' Bush Hager advised. 'There's still crumbs.'

Kotb also gushed about her love of Ritz crackers last month when she and her Today co-stars shared their favorite 'girl dinners' to eat at home.

'Mine's super simple. It involves 15 seconds in the microwave,' she said, noting that it's not technically cooking.

She explained that she sprinkles cheese on top of the crackers and puts them into the microwave to cook, claiming a 'melted Ritz' is 'better' than a regular Ritz. She also likes to spread peanut butter and jelly on the crackers for a sweeter option.

Kotb, who celebrated her 59th birthday this month, has never been shy about sharing her somewhat unusual eating habits.

A few years ago, she treated herself to fried chicken after taping NBC News' special coronavirus report — and ate the meal on the floor of her kitchen.

'One of the things that makes me feel cozy and comforted is fried chicken,' she explained. 'Before I came here for the special, I ordered fried chicken with dunking sauce and fries and onion rings and I left them at the apartment.'

Kotb said she and her co-anchor Savannah Guthrie were done with the live show by 11 p.m., and she was back in her home just 15 minutes later. With her daughters Haley Joy and Hope Catherine tucked into bed, she had some time to unwind.

'I walked in. I took a paper plate. I put chicken, fries, onion rings in the microwave,' she recalled. 'Sat on the floor, turned on Friends, dunked that chicken — it was almost like KFC — into the sauce. I'd never been happier.'

Kotb said sitting on the floor and eating such a savory meal reminded her of getting a treat as a kid.

'Every now and then we were allowed to have that kind of stuff,' she explained. 'It just made me feel good.'